Car sales haven't been great this year for some companies. Because of this, many car makers are offering incentives to push their models onto consumers. In May 2017, GM sold 237, 156 cars. In May 2016, GM sold 240, 1450. That's a 1.4% drop. In May 2017, Ford sold 240,250 cars. In May 2016, Ford sold 234,768. That's a 2.3% gain. In May 2017, Toyota sold 218,248 cars. In May 2016, Toyota sold 219,339. That's a 0.5% drop. In May 2017, BMW sold 29,987 cars. In May 2016, BMW sold 33,685. That's a 11% drop. Data courtesy from motorintelligence. Obviously, there are many factors for a specific dealer discounting certain types of car such as supply, demand, meeting sales goals, etc. and this was just a general overview. Besides the evidence presented above, two people I personally know have been able to get cars at discounted prices. Negotiation skills are definitely a factor as well. One was able to get an 2017 Audi A4 for 33k. Another was able to get an 2017 Acura TLX for 28k. These are substantially discounted since the MSRP for the Audi was around 37k and the TLX was 30 something k. However, MSRP prices aren't always a good starting price to negotiate. From what I've heard, if a dealer is really looking to sell, they'll knock it down further. Obviously, getting a 2017 car when the 2018 car models are coming out definitely saved some cash for these two as well as shopping during Memorial Day sales. If 2017 sales continue to worsen, there might be even better deals if you wait. The trend nowadays is a compact SUV, and many companies have been jumping on the bandwagon lately. If you're in the market for a sedan you might be offered a good price since those haven't been selling well. I'm personally waiting to see what the Tesla Model 3 will be like...
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